Last weekend we took the boys to see Incredibles 2 & as I waited in the ice cream queue, I decided to do some eavesdropping.

‘Can I have a scoop of cookie dough & chocolate fudge brownie please’;

‘I’ll have chunky monkey & strawberry cheesecake please.’  (bizarre combo if you ask me);

‘2 scoops of mint-choc chip please’.

Guess what …. not one single person in front of me ordered vanilla!

I must have looked a bit bizarre to my fellow cinema-goers because I started to chuckle out loud.

As this is exactly what Lucy Griffin-Stiff & I were chatting about only a few days earlier, when we were recording the latest podcast episode for you.  

She summed it up sweetly with these wise words when it comes to branding & business …

‘A mistake a lot of people make is they just go too vanilla for the mint-choc chip lovers’!

Think about it … are you often playing it safe by going too ‘vanilla’ in your business & marketing … but really you’re just blending in & being too bland?

Our conversation didn’t just end up there, as Lucy dives into why it’s so important to focus on Your Brand Before Logo … when in fact most business owners do it the other way around.

You’ll also hear Lucy bring to life the 4 key ingredients you need when it comes to your messaging & brand, from her experience as a communications expert.

So if you want to ‘transform your business from just another … to the obvious choice’, then tune into this episode right now.

Remember the podcast is completely free for you & I’ve been getting lots of yummy reviews & feedback on how useful the past episodes have been.

Here’s the links & resources for this episode: