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Let’s be honest, there’s things to do in growing or running your business, which you don’t really like.

I know for me … there’s a fair few that fit into that category.

But without doing them … your business can suffer.

So we just need to put on our big boy/girl pants (you can choose whichever tickles your fancy the most) & get on with it.

But is it that easy?

And does that not go against what I’m always banging on about … focus on understanding & using your entrepreneurial superpower?

Yes … it’s always great to do more of what comes naturally to you & plays to your talents & strengths.

But your entrepreneurial superpower isn’t an excuse for you to not do some of the things that need to be done but you just find harder.

And that’s where your Alter Ego comes in.

I never realised that I used used an alter ego (of sorts) when doing certain things, until I listened to Todd Herman’s amazing new book … The Alter Ego Effect.

I’m even more excited to be consciously crafting some new ones … that will help me & my business in different ways too.

Inside it, he shows how much of an impact it has made for himself & his clients … who happen to be professional athletes; entertainers, leaders & business owners at the top of their field.

So on today’s podcast … just for you … I decided to give you a summary of the power of unleashing your Alter Ego & some of the highlights that Todd wrote about. (Well he actually spoke them to me through countless car journeys).

Then as always, I’d love to know what your take on it is & how you’ll put it into action.

So drop me a message back or connect with me on the world of social media to let me know.